Cookie Policy

Cookies and other tracking tools

What are cookies?

Cookies are data that are stored on your computer by a website you visit and enable your browser to be recognized again. When you access our website, you are informed about our use of cookies by means of an information banner and referred to our privacy policy.
Cookies transmit information to the entity that sets the cookie. Cookies can store various types of information, such as your language preferences, the duration of your visit to our website, or the entries you make there. This helps, for example, to avoid having to re-enter required form data each time you use the website. The information stored in cookies can also be used to recognize preferences and to tailor content to specific interests.

There are different types of cookies: session cookies are data sets that are stored only temporarily in memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. With this type of cookie, the information may also be stored in text files on your computer. However, you can delete these cookies at any time via your browser settings.

First-party cookies are set by the website you are currently visiting. Only this website is permitted to read information from these cookies. Third-party cookies are set by organizations that are not the operator of the website you are visiting.

The legal bases for possible processing of personal data by means of cookies and other tracking technologies, as well as their storage duration, may vary. Where you have given us your consent, the legal basis is Section 25 (1) sentence 1 of the TDDDG and Article 6 (1) (a) GDPR. You may withdraw this consent at any time with effect for the future. Where data processing is carried out on the basis of our overriding legitimate interests, the legal basis is Article 6 (1) (f) GDPR. In this case, the stated purpose corresponds to our legitimate interest. Where our legitimate interest lies in the provision of our website, the legal basis is Section 25 (2) no. 2 TTDSG and Article 6 (1) sentence 1 (f) GDPR.

For our websites, you can manage your consent to or rejection of the use of cookies on your device by clicking here: We use cookies to ensure the proper operation of the website, to provide basic functionalities, for reach measurement, and—with your consent—to tailor our services to preferred areas of interest. For this purpose, we use both transient cookies and persistent cookies.

Further information on the processing of your personal data can be found in our privacy policy. We reserve the right to amend or supplement this Cookie Policy at any time in compliance with the applicable data protection laws. If you have any questions, please contact us by email at: […]

As of March 2025

Manage cookies

You can delete cookies already stored on your device at any time. If you want to prevent cookies from being stored, you can do so via the settings in your internet browser. Alternatively, you can also install so-called ad blockers. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Information on providers based in third countries

We prioritize processing your data within the EU/EEA. However, we may use service providers who process data outside the EU/EEA. In such cases, before transferring your personal data, we ensure that the recipient establishes an adequate level of data protection comparable to EU standards. This can be achieved, for example, through EU standard contractual clauses, Binding Corporate Rules, or special agreements to which the company can commit.

Hosting

The website is hosted on servers by a service provider commissioned by us.

Our service provider is:
Kinsta Inc.
8605 Santa Monica Blvd #92581
West Hollywood,
90069 California, USA

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information includes:

Browser type and browser version
Operating system used
Referrer URL
Websites accessed by the user’s system via our website
Date and time of the server request
IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of their website – for this purpose, server log files must be collected.

The geographical location of the website’s server is in Germany. As a result, no data is transferred to the USA, and an adequate level of data protection is ensured for data processing.

Further information on data processing by Kinsta Inc. can be found here: https://kinsta.com/legal/privacy-policy/

Google Analytics

Scope of Personal Data Processing

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and its representative in the EU, Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). Google Analytics analyzes, among other things, the origin of visitors, their time spent on individual pages, and the use of search engines, thereby allowing for better success control of advertising campaigns. Google places a cookie on your computer for this purpose. This may result in the storage and evaluation of personal data, especially user activity (in particular which pages have been visited and which elements have been clicked), device and browser information (in particular the IP address and operating system), data about displayed advertisements (in particular which advertisements were shown and whether the user clicked on them), and also data from advertising partners (in particular pseudonymized user IDs).

We use Google Analytics (Universal Analytics) to evaluate your use of our online presence, to compile reports on your activities, and to use other Google services related to the use of our online presence and internet usage. We have requested the anonymization of IP addresses, whereby Google truncates your IP address as soon as technically possible. However, it cannot be ruled out that your data may be transmitted to Google LLC servers located in the USA. On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on online presence activities, and to provide other services related to the use of the online presence and internet usage to the operator of the online presence.

Further information on data processing by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

Purpose of Data Processing

The use of Google Analytics (Universal Analytics) serves to evaluate the use of our online presence and to target advertising to individuals who have already shown initial interest by visiting our pages.

Legal Basis for Processing Personal Data

The legal basis for processing users’ personal data is generally the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or until you exercise your right of withdrawal.

Right to Withdraw Consent

You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of processing carried out based on the consent until its withdrawal. You can prevent the collection and processing of your personal data by Google by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript or Ghostery in your browser.

Furthermore, you can prevent Google from collecting data generated by the cookie and related to your use of the online presence (including your IP address), as well as processing this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Further information on objection and removal options regarding Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

Google Tag Manager

Scope of data processing

We use Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). With Google Tag Manager, tags for Google services and third-party providers can be managed and embedded collectively on an online presence. Tags are small code elements on an online presence that serve, among other things, to measure visitor numbers and behavior, track the impact of online advertising and social channels, implement remarketing and audience targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains instructions on which tags should be triggered. Google Tag Manager ensures the triggering of other tags, which in turn may collect data. Information on this can be found in the sections on the use of the respective services in this privacy policy. Google Tag Manager does not access this data.

Further information on Google Tag Manager can be found at: https://www.google.com/intl/de/tagmanager/faq.html and in Google’s Privacy Policy.

Purpose of Data Processing

The purpose of processing personal data is the collected and clear management, as well as the efficient integration of third-party services.

Legal Basis for Data Processing

The legal basis for processing users’ personal data is generally the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law (e.g., for tax and accounting purposes). Advertising data in server logs is anonymized, with Google stating that it deletes parts of the IP address and cookie information after 9 or 18 months, respectively.

Google Webfonts

Scope of Personal Data Processing

We use Google Webfonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and its representative in the EU, Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). The web fonts are transferred to the browser’s cache when the page is accessed, to enable their use for the visually enhanced display of various information. If the browser does not support Google Webfonts or blocks access, the text will be displayed in a standard font. No cookies are stored on the visitor’s computer when the page is accessed. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. This may result in the storage and evaluation of personal data, especially user activity (in particular which pages have been visited and which elements have been clicked) and device and browser information (in particular the IP address and operating system).

The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail. Further information on data processing by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

Purpose of Data Processing

The use of Google Webfonts serves to provide an appealing display of our texts. If your browser does not support this function, a standard font from your computer will be used for display.

Legal Basis for Processing Personal Data

The legal basis for processing users’ personal data is generally the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law (e.g., for tax and accounting purposes).

Right to object and removal options

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Further information on objection and removal options regarding Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

WPML

Scope of Personal Data Processing

We use WPML from OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong (hereinafter referred to as WPML). WPML is a multilingual plugin for WordPress. We use WPML to display our website in different languages. When you visit our website, WPML stores a cookie on your device to save your chosen language setting. This may result in the storage and evaluation of personal data, especially user activity (in particular which pages have been visited and which elements have been clicked) and device and browser information (in particular the IP address and operating system). Further information on the collection and storage of data by WPML can be found here: https://wpml.org/documentation/privacy-policy-and-gdpr-compliance

Purpose of personal data processing

The use of WPML serves to enable our website to be displayed in multiple languages.

Legal Basis for Processing Personal Data

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR, § 25 para. 2 no. 2 TDDDG. Our legitimate interest lies in addressing visitors to our website in their native language and is absolutely necessary for the proper provision of the website.

Storage Duration

WPML stores cookies on your device. Information on the storage duration of cookies can be found at: https://wpml.org/documentation/privacy-policy-and-gdpr-compliance

Right to object and removal options

You can prevent the collection and processing of your personal data by WPML by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript or Ghostery in your browser.

Further information on objection and removal options regarding WPML can be found at: https://wpml.org/documentation/privacy-policy-and-gdpr-compliance.

Font Awesome

Scope of Personal Data Processing

We use Font Awesome from the US company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you access our website, Font Awesome icons are loaded via the Font Awesome Content Delivery Network (CDN) for an appealing display. When you visit our website, Font Awesome stores a cookie on your device to save your chosen language setting. This may result in the storage and evaluation of personal data, especially user activity (in particular which pages have been visited and which elements have been clicked) and device and browser information (in particular the IP address and operating system). Further information on the collection and storage of data by Fonticons can be found here: https://fontawesome.com/privacy.

Purpose of personal data processing

Font Awesome is a collection of scalable icons and symbols that can be easily used in web projects to make the user interface more visually appealing.

Legal Basis for Processing Personal Data

The legal basis for the described data processing is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR, § 25 para. 1 TDDDG, which we request from you when you access the website. Without your corresponding consent, the described data processing will not take place. You can withdraw any given consent at any time with effect for the future.

Storage Duration

Fonticons stores cookies on your device. Information on the storage duration of cookies can be found at: https://fontawesome.com/privacy.

Right to object and removal options

You can prevent the collection and processing of your personal data by Fonticons by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript or Ghostery in your browser.

More information on data processing by Fonticons can be found in the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/help.

Wordfence Security

Scope of Personal Data Processing

We use Wordfence Security from the US company Defiant Inc. (1120 N. 1st St., Suite 200, San Jose, CA 95112, USA) on our website. When you visit our website, Wordfence Security stores a cookie on your device to save your chosen language setting. This may result in the storage and evaluation of personal data, especially user activity (in particular which pages have been visited and which elements have been clicked) and device and browser information (in particular the IP address and operating system).

Further information on the collection and storage of data by Defiant/Wordfence can be found here: https://www.wordfence.com/privacy-policy/.

Purpose of personal data processing

Wordfence Security is used to increase the security of our website. The plugin analyzes real-time traffic, detects and blocks potential threats, protects against malware, and improves overall security.

Legal Basis for Processing Personal Data

The legal basis for the described data processing is legitimate interest, Art. 6 para. 1 sentence 1 lit. f GDPR, § 25 para. 2 no. 2 TTDSG. This legitimate interest arises from our pursuit of website security. Wordfence protects our website from external attacks and malware. The tool therefore increases both our website’s security and your security when visiting and using our services.

Storage Duration

Defiant Inc. stores cookies on your device. Information on the storage duration of cookies can be found at: https://www.wordfence.com/privacy-policy/.

Right to object and removal options

You can prevent the collection and processing of your personal data by Defiant Inc. by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating script code execution in your browser, or installing a script blocker such as NoScript or Ghostery in your browser.

More information on data processing by Defiant Inc. can be found in the privacy policy at https://www.wordfence.com/privacy-policy/.

Use of LinkedIn

Scope of Personal Data Processing

We use functions of the LinkedIn network, including LinkedIn Ads and LinkedIn Analytics features. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as “LinkedIn”). Each time you access one of our pages that contains LinkedIn functions, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn’s “Recommend button” and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account.

LinkedIn Ads aims to run and optimize advertising campaigns. It processes data to deliver targeted advertising to specific audiences and measure the effectiveness of this advertising. LinkedIn Analytics serves to analyze and optimize our content and pages. It provides insights into the performance of our posts, audience demographics, and engagement to make better decisions about future content and strategies.

Demographic Data (Age, Gender, Location)
Professional Information (Job title, work experience, industries, company size, company names, educational qualifications and institutions)
Interests and Activities (Interests, membership in LinkedIn groups, event participation, likes, comments, and shared content)
Network Data (Connections, recommendations, and endorsements)
Engagement Data (Interactions with LinkedIn content, website visits via LinkedIn ads, material downloads)
Technical Data (Device type, operating system, browser type)
Company-Related Data (Company name, positions and roles within the company)
Ad-Specific Data (Ad placements and frequency, campaign performance and results, A/B test data)

Further information on data processing by LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy.

Purpose of Data Processing

The use of the LinkedIn plugin serves to improve the user-friendliness of our online presence, as well as to evaluate and improve our advertising campaigns and content.

Legal Basis for Processing Personal Data

The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6 para. 1 lit. a GDPR.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law (e.g., for tax and accounting purposes).

Right to Withdraw Consent

You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the legality of processing carried out based on consent until its withdrawal. You can prevent the collection and processing of your personal data by LinkedIn by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating script code execution in your browser, or installing a script blocker such as NoScript or Ghostery in your browser. Furthermore, data transmission can be prevented by logging out of your LinkedIn account before accessing our website.

You can deactivate the use of your personal data by LinkedIn using the following links: https://www.linkedin.com/psettings/guest-controls

Further information on objection and erasure options regarding LinkedIn can be found at: https://www.linkedin.com/legal/privacy-policy.

Use of the Xing Share Button

Scope of Personal Data Processing

Our online presence uses the XING Share Button from New Work SE, Am Strandkai 1, 20457 Hamburg, Germany. When you access this website, a temporary connection is established via your browser to servers of XING SE (hereinafter referred to as XING), which provide the “XING Share Button” functions (in particular, the calculation/display of the counter value). These servers are configured to be particularly data protection-friendly. Thus, no data about visitors’ access is stored from which a direct personal reference could be derived. In particular, XING does not store IP addresses of visitors to websites that include the XING Share Button. Further information on data processing by XING can be found here: https://www.xing.com/app/share?op=data_protection

Purpose of Data Processing

The integration of the “XING Share Button” serves to improve the user-friendliness of our online presence. If you click this button, you will be redirected to the XING homepage. If you are logged into your profile, you can recommend the link to our online presence.

Legal Basis for Processing Personal Data

The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6 para. 1 lit. a GDPR.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law (e.g., for tax and accounting purposes).

Right to Withdraw Consent

You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the legality of processing carried out based on consent until its withdrawal. You can prevent the collection and processing of your personal data by XING by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating script code execution in your browser, or installing a script blocker such as NoScript or Ghostery in your browser.

Further information on objection and erasure options regarding XING can be found at: https://www.xing.com/app/share?op=data_protection

Content Delivery Networks Bootstrap CDN

Description and Scope of Data Processing

We integrate certain plugins on our website via external service providers in the form of Content Delivery Networks. When you access our website, a connection is established to the servers of the providers we use to retrieve content and store it in the user’s browser cache. This may result in personal data being stored and evaluated in server log files, primarily device and browser information (especially the IP address and operating system). We use the following services: Bootstrap CDN

Purpose of Data Processing

The use of the functions of these services serves to deliver and accelerate online applications and content.

Legal Basis for Data Processing

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website.

Storage Duration

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

Right to Object

For the processing of your personal data in third countries, we have provided appropriate safeguards in the form of standard data protection clauses pursuant to Art. 46 para. 2 lit. c GDPR. We have concluded these standard data protection clauses with the aforementioned providers. A copy of the standard data protection clauses can be requested from us.